Kalani Estate
Social Media Management
I’ve been managing the social media for Kalani Estate, a luxury Airbnb in the Hunter Valley, since July 2025. I create all of their content—mostly in Canva Pro and Edits — and schedule, draft and post everything through Meta Business Suite.
Each week I spend around five hours on their account, producing two weekly content along with additional graphic design tasks that support their brand. We also have weekly online meetings to review plans and stay aligned. All of my work for Kalani Estate is completed remotely.
You can check out their social media to see the style and results of what I create.
Top Performing and Favourite Content
I Have Created and Managed for Kalani Estate
This reel accumulated over 30k views with only organic social media marketing
*Content owned by Kalani Estate
*Film credit to Salty Luxe
*Audios from Instagram
Dungog Food Hub
Social Media Managing
Since April 2026, I have managed the social media presence for Dungog Food Hub across Facebook and Instagram. During this time, the primary focus has been promoting the opportunity for a chef or entrepreneur to take over, manage, and own the business, with all content strategically aligned to support this goal.
Using Edits and Meta Business Suite, I create, schedule, and manage weekly content that supports the brand and its objectives. In just a few months, the Facebook page generated over 100,000 views from a brand-new account, achieved entirely through organic marketing strategies and community engagement. You can explore Dungog Food Hub’s social media channels to see examples of my content style and the results achieved.
*Content owned by Dungog Food Hub
*Music from Meta
Support By.Sam
Social Media Managing and Graphic Design
Since May 2026, I have managed the social media presence for Support By.Sam, with a focus on community engagement, local visibility, and staying top of mind within the community. Through weekly content, primarily short-form video reels, I help maintain a consistent online presence that supports the business’s long-term growth goals.
Alongside social media management, I have also designed key branding assets, including the business logo and Facebook cover graphics, and continue to provide support with future branding projects such as uniform design. You can view Support By.Sam’s social media channels to see examples of my content and design work.
Sellers Meat Co
Social Media Management
I worked with Sellers Meat Co, an artisan providore butcher in Newcastle, from July 2025 - January 2026. I managed their social media for both their Whitebridge and Merewether store accounts on Facebook and Instagram, creating a few posts each week and keeping their online presence consistent and on-brand.
Alongside this, I handled additional graphic design work for in-store materials and also supported them with VA tasks when needed. All of my work for Sellers Meat Co was completed remotely, and we had a weekly online meeting to stay aligned.
Living Alongside
Website Design
I designed and imported content for Living Alongside website. For this website I worked as a Freelancer with Dungog Website Design. We were given a style guide to stick to for the colour, logo, font etc to keep it fluent with their existing brand theme. While designing this website, there was regular contact looking for their feedback so our website design aligned with their vision. Living Alongside website was created on Squarespace.
